Introduction to Arrangement AI​

What is Arrangement AI?

Arrangement AI is InContext’s predictive AI engine that evaluates the performance of potential planogram (POG) arrangements before they go to shelf—saving teams time, reducing risk, and increasing the odds of success. It complements our gold-standard virtual testing platform by accelerating decision-making and guiding testing investments.

The Optimization Tool is a DIY AI tool directly in ShopperMX POG Builder that allows you to upload a planogram as a starting point and then set what sales metrics you want to optimize and parameters for optimization. The tool will use historical InContext research data to provide an optimal POG and several alternatives for exploration that predict sales lift with 80+% accuracy to in-store behavior (on average for available categories).

How can I benefit from the Optimization Tool?

• Uncover the optimal POG layout for key product growth instead of having to test multiple POG versions to find the best layout (cutting months out of the overall POG management process)
• Generate new ideas not yet considered / discovered (tool is not constrained by human imagination) – changing how ideation for a POG reset is done
• Results within <1 day (vs. weeks for fielding primary research)